Profiting From the New Rules of Green Marketing
Thurs. Sept. 13 @ 11 AM PST / 12 PM MST / 1 PM CST / 2 PM EST
Register now »
Jacquie Ottman, a New York city-based expert on green marketing and advisor to Fortune 500 and entrepreneurial companies and several U.S. government eco-labels is a sought-after speaker around the globe. In this interactive webinar, Jacquie will share stories and strategies from her award-winning book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011, 252 pp). The book emphasizes the need to take a lifecycle approach to developing and marketing greener products and packages in order to best address consumer needs, manage for sustainability and reduce the risks of greenwash.
During the interactive Q and A, she’ll give you the opportunity to get answers to your most pressing questions. Some audience favorites to date: How best to motivate consumers? How to explain complex issues such as Life cycle assessment and sustainability to consumers? How can companies avoid greenwashing when marketing the green attributes of their products? What can all businesses learn from sustainability leaders like Method and Seventh Generation?
Her book, introduced in February 2011, has been called “the new green marketing Bible" and “The end-all and be-all of green marketing.” It was named by Cambridge University (UK) as a Top 40 Sustainability Book.
Join us for this webinar and you could be one of three participants who will win a free copy of The New Rules of Green Marketing.
Find out more about Jacquie’s book and work at http://www.greenmarketing.com.
About Jacquie Ottman:
Founder and Principal, J. Ottman Consulting, Inc.
Author, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011)
A sought-after speaker who has been quoted in Forbes, Fortune, Businessweek, The Wall Street Journal and The New York Times, Ottman is the author of four books on green marketing, including The New Rules of Green Marketing (Berrett-Koehler, 2011) and Green Marketing: Opportunity for Innovation (McGrawHill, 1998). She blogs at her website and regularly contributes to the Huffington Post, Sustainable Brands Weekly and other online and off-line publications.
Ottman guides her clients in new product concept generation using her firm’s proprietary Getting to Zero Process. In 2004, Ottman spearheaded the IDSA-endorsed Design:Green educational initiative in eco-design that was underwritten with an Innovation Grant from the U.S. Environmental Protection Agency. This initiative met its ambitious goal of jumpstarting eco-design education for students and practitioners. Design:Green now continues as a course online for a Certificate in Sustainable Design from the Minneapolis College of Art and Design.
A native New Yorker, she was educated at Smith College and the NYU Graduate School of Business. She earned an advanced certification from the Creative Education Foundation for facilitating the Osborn Parnes Creative Problem Solving Process.