Thursday, 16 February 2012 17:03

Join Us at Green Business Seminars in New York City

Make plans to join us at these local gatherings. Check out the speakers for our program in New York City on Earth Day Weekend, Sat. April 21. Workshops and presentations will focus on financing and marketing your business and using social media to grow your business. Seminars are FREE to all members.

Join us at the Green Business Pavilion at the Green Festivals. The pavilions are an excellent way to network with members and learn from industry pioneers.

Download your free ticket for New York City here (PDF) »

Green America’s Green Business Network will offer Green Business Seminars on Saturday, April 21 at the New York City Green Festival. Whether you are an established green business or just starting your sustainability journey—you’ll find tools and resources here. Get inspired and gain the tools you need to succeed!


New York Green Business Seminars | Saturday Apr. 21
Book your hotel now - space is going fast! »

Jill Palermo

Jill Palermo
We Add Up

12:00 PM
Strategies for Increasing Sales through Online, Video and Mobile Marketing

After starting, running, and selling many profitable ventures, Jill Palermo is sharing her best tools and helping other businesses succeed. Join her for proven strategies to increase sales using online, video and mobile marketing.

Jill will share her journey of taking the belief that everyone can do something and turning it into a thriving business. Join Jill as she recounts some of her mistakes, challenges, and the tips that have made her successful.

Jacquelyn Ottman

Jacquelyn Ottman
J. Ottman Consulting
Founder & Principal

1:00 PM
The New Rules of Green Marketing: 20 New Rules in 20 Minutes

Author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding

Jacquie Ottman, New York city-based expert on green marketing, will give you the opportunity to get answers to your most pressing questions. How best to motivate mainstream consumers? What particular opportunities exist for small companies to innovate, distinguish their brands and attract greener consumers? What are the best new business models to be thinking about when designing products and services?

2:00 PM
A New Way of Doing Business: Maximizing Social Good while Turning a Profit as a Benefit Corporation

Join the Green America Green Business Network and B Lab in a co-hosted panel discussion about the recently passed New York Benefit Corporation legislation. Learn everything you need to know about how to become a Benefit Corporation - how to use Green America and B Lab's assessment tools to fulfill the sustainability reporting requirements of the legislation, and how to amend your legal status before filing with the State. Hear from local businesses Ecobags and On Belay Business Advisors about their experiences operating as a Benefit Corporation.

Maren Maier

Green America
Maren Maier
Green America
Director, Standards and Seal of Approval

Ajax Greene

Ajax Greene

On Belay Business

Sharon Rowe

Sharon Rowe
Eco-Bags Products, Inc
CEO and Founder

B LabNathan Gilbert
B Lab
Program Associate

3:00 pm
Green the Team: Five Practices for Engaging Employees in Sustainability

Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.

Join brand innovation firm BBMG to learn how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.

Morgen Wolf

Morgen Wolf

Devon Douglas

Devon Douglas
Senior Strategist

4:00 pm
Building Your Authentic Brand Image and How to Incorporate Social Media in the Process

Learn how to leverage social media as a tool to communicate authentically, strategically and effectively with consumers. Receive the basic building blocks of an effective brand, and how to put it all together into a coherent, engaging brand system. Craft every message so it builds your identity.

Moderated by Desireé Reese, Deputy Director, Green Business Network.

Jerry Stifelman

Jerry Stifelman
Founder, Man on
a Mission and
Creative Director,
The Change
Creation, Inc.

Scott Tillitt

Scott Tillitt
Antidote Collective

Desiree Reese

Desireé Reese
Green America's
Green Business Network
Deputy Director

5:00 pm
Move The Crowd: True.Paid.Good.

Entrepreneurial Innovation has always been at the heart of the American Dream, but success as we know it is undergoing a radical reinvention. The next generation of Entrepreneurs want to Stay True, Get Paid and Do Good.

Participants will be introduced to the principles of conscious entrepreneurship and how to leverage their unique creativity, strengths and passion to achieve their own flavor of success.

Rha Goddess

Rha Goddess
Move the Crowd
Founder & CEO

J Love Calderon

JLove Calderón
Move the Crowd


Download your free ticket here (PDF) »


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