Jill Palermo
We Add Up
Co-Founder

12:00 PM
Strategies for Increasing Sales through Online, Video and Mobile Marketing

After starting, running, and selling many profitable ventures, Jill Palermo is sharing her best tools and helping other businesses succeed. Join her for proven strategies to increase sales using online, video and mobile marketing.

Jill will share her journey of taking the belief that everyone can do something and turning it into a thriving business. Join Jill as she recounts some of her mistakes, challenges, and the tips that have made her successful.

Jacquelyn Ottman
J. Ottman Consulting
Founder & Principal

1:00 PM
The New Rules of Green Marketing: 20 New Rules in 20 Minutes

2:00 PM
A New Way of Doing Business: Maximizing Social Good while Turning a Profit as a Benefit Corporation

Join the Green America Green Business Network and B Lab in a co-hosted panel discussion about the recently passed New York Benefit Corporation legislation. Learn everything you need to know about how to become a Benefit Corporation - how to use Green America and B Lab's assessment tools to fulfill the sustainability reporting requirements of the legislation, and how to amend your legal status before filing with the State. Hear from local businesses Ecobags and On Belay Business Advisors about their experiences operating as a Benefit Corporation.

3:00 pm
Green the Team: Five Practices for Engaging Employees in Sustainability

Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.

Join brand innovation firm BBMG to learn how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.

4:00 pm
Building Your Authentic Brand Image and How to Incorporate Social Media in the Process

Learn how to leverage social media as a tool to communicate authentically, strategically and effectively with consumers. Receive the basic building blocks of an effective brand, and how to put it all together into a coherent, engaging brand system. Craft every message so it builds your identity.

Moderated by Desireé Reese, Deputy Director, Green Business Network.

5:00 pm
Move The Crowd: True.Paid.Good.

Entrepreneurial Innovation has always been at the heart of the American Dream, but success as we know it is undergoing a radical reinvention. The next generation of Entrepreneurs want to Stay True, Get Paid and Do Good.

Participants will be introduced to the principles of conscious entrepreneurship and how to leverage their unique creativity, strengths and passion to achieve their own flavor of success.