Webinars

A great benefit of membership in the Green Business Network are our regular webinars.  Free to all members, they focus on topics critical to the success of green businesses. From marketing and financing to using new social media and public policy issues, they are designed to give you the tools you need for your business to thrive. View our upcoming and recent webinars here.


Make the Most Out of the New GreenPages.org

Take a tour of the redesigned GreenPages.org. Learn how to access your listing and use the exciting new features to reach more customers.

desiree2011forwebMake the Most Out of the New GreenPages.org
With Desireé Reese-Wolford, Deputy Director
 

We’ll cover:

  • How to access and update your listing
  • Where and how to request your password
  • The new features available to consumers
  • How listings are sorted and appear
  • The difference between premium and showcase listings
  • How GreenPages.org works with the new smart phone apps
  • Who to contact if you have problems

The National Green Pages® online has a brand new look and many exciting new features – all designed to bring you more customers!

Watch the webinar:

 

GreenGain: Your Online Sustainability Officer

Take a tour of GreenGain, your online sustainability officer. Learn what GreenGain will do for your business.

Maren MaierSince 1982, we've helped businesses go green - and now we've poured our experience into a state-of-the-art online platform. GreenGain will help you: 

  • measure sustainability efforts
  • identify and implement new ways to go green
  • save time and money
  • and report your great efforts to customers.

Maren Maier, Director of the Seal of Approval and Standards, will give you a tour of the online assessment and extensive resource portal. We have two webinars to introduce you to GreenGain. Join the tour that fits your business, for information tailored to your needs.

Have you earned the Seal of Approval? Watch this webinar

You've earned Green America's Seal of Approval, one of the most authentic trustmarks for green consumers. Learn how to share your continued best australian online casinos achievements with your new interactive Seal of Approval and gold-tier status. And find pokies on line out how to use the online platform to easily track efforts in your ongoing commitment to sustainability.

Do you want to green your business and earn the Seal of Approval? Watch this webinar

Find out how GreenGain will provide you with a customized roadmap that provides the highest social and environmental benefit for the least investment of time and money. If you've hit big green milestones, you can get recognized for your accomplishments. GreenGain will give your business the opportunity to earn bronze, silver or gold certification, and let you move up the tiers as you make greater progress. Once you've earned the Seal of Approval, find out how to get your sustainability report to share with customers and clients.

 

Scaling Up Your Green Business

CJ HaydenC.J. Hayden, entrepreneur, author and social entrepreneur coach, will discuss a number of subjects that will help you decide how you want your business to grow, and how to create that growth, including:

  • taking a look at the mission of your business
  • who you want to serve
  • what are some of the ways you might scale up your business
  • where to look for new customers, new products, and new team members
  • the role of marketing in your growth

...and more. Watch the presentation with audio below.


About C.J.

C.J. Hayden is the author of three books and over 300 articles on marketing, entrepreneurship, life purpose, and social change. Her bestselling book Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches has become the marketing bible for thousands of independent professionals. C.J. is also the author of The One-Person Marketing Plan Workbook, co-author of Get Hired Now! A 28-Day Program for Finding the Job You Want, and a contributing author to Guerrilla Marketing on the Front Lines.

Since 1992, C.J. has helped hundreds of entrepreneurs and independent professionals launch and sustain successful enterprises, serving as an entrepreneurship coach and trainer. As a coach to solopreneurs with a mission of service, business owners pursuing their right livelihood, and for-profit or nonprofit social enterprises, she blends business coaching with mentoring and practical advice to help her clients thrive. C.J. has over 30 years of business management experience and holds the credentials Master Certified Coach and Certified Professional Co-Active Coach. Her recent clients include Ashoka Youth Venture San Francisco, 10% Solution, and the Center for Collaborative Psychology and Psychiatry.

 

Got Capacity? Not All Business Hats Belong on Your Head

Joan FriedlanderWe’re used to thinking about sustainability of business operations and environmental initiatives, but when faced with the common pressures associated with running the business, it is easy to forget we humans are part of the sustainability equation. No matter how intelligent a strategy is, if the people running the business are not effective and energized, sustainable growth is not possible.

How can you build a thriving business without burning the candles at both ends? If time and resources are not infinite, how do you know where it’s best you put your attention, and what you should stop doing? Got Capacity? helps you ask and answer these questions.

Through the lens of 6 business hats, you’ll learn simple methods to organize your time around those that fit best in your role as business owner. If you are working more than 50 hours a week, give this webcast 33 minutes of your time.

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Joan Friedlander is a work life management coach whose experience working with hundreds of business owners over the past 10 years has led her to develop a focus on personal capacity as the key to setting goals for achievement that forward the mission of the business, while allowing the essential human beings to live meaningful lives. For more information, visit http://www.lifeworkpartners.com or http://www.joanfriedlander.com.

 

 

Brand Storytelling: The Tool That Can Transform Your Business

SBierzychudek_photoStorytelling. It's the oldest form of human communication, present in everything from ancient cave paintings to drop-dead Superbowl ads. What makes a good story? What makes it effective as a motivational tool? Exactly what is "Brand Storytelling" and how can it improve your bottom line? And the biggest question of all: how do you become a great brand storyteller and ramp up your success?

Susan Bierzychudek, Founder and Executive Director of Green Ideals Branding & Marketing Group, will answer these questions and arm you with some actionable tools to improve your own brand storytelling. Her insights around emotional brand connections will help you move away from the all-too-familiar and ineffective, "This is what we do," to a richer, more meaningful and evocative, "This is why our brand is important in your lives."

Green Ideals Group works with socially conscious clients to improve their brand communication, developing clear, engaging brand stories that motivate their audiences—improving memorability, loyalty, and profitability. They use language and graphics to craft effective stories on a foundation of authenticity and smart communication strategies. Whether working on brand strategy, logos, website design, packaging design, printed collateral or marketing plans, the key to their success—and their clients' success—is unwavering consistency.

Susan founded Green Ideals Group 8 years ago, after a 20-year career in marketing communication and design for client companies on 3 continents. Having covered the gamut from Fortune 100 firms to entrepreneurial concerns, she knew that the companies getting all the attention utilized a distillation of the same guiding principles. These are the principles she'll be sharing with us. Check out case studies.

Get the critical tools you need to tell your story and transform your business brand. Replay the webinar:


 

Break Through the Barriers of Small Business Financing

Hadassah-Hickman200Identifying the right sources for capital is a constant challenge, even for the most successful small businesses. If you’ve ever struggled to secure the capital necessary to fulfill orders, buy equipment or make payroll, you know that cash flow remains a perpetual challenge. How can your business find financing? This webinar will give you the answers.

Financing expert Hadassah Hickman will introduce you to New Equity Business (NEB), the nation’s premier site for entrepreneurs to find and access small business financing products, learn about important news and information, and connect to qualified financing specialists. 

NEB hosts a free, searchable database of over 1500 public and private financing products from over 420 funders, lenders, and investors. During the webinar, we will explore alternative and creative financing options. These options include peer to peer lending, crowdfunding, and friends and family.

 

About Hadassah Hickman

Hadassah Hickman is Vice President for New Equity Business, the nation’s premier site for entrepreneurs to find and access small business financing products. Over the last 10 years, she has worked with startups, growth stage firms, and nonprofits in business planning, forecasting, and capital raising.

Prior to joining NEB, she founded Sitar Capital Group, where she helped to build profitable companies in a range of industries and raised more than $22 million dollars in financing for small businesses.  Hadassah has worked for the Women’s Self-Employment Project (WSEP) as portfolio manager and loan officer for the organization’s micro loan fund.  In this role she analyzed the viability and financial needs of small businesses, and provided technical assistance in pro forma projecting, budget planning, sales forecasting, and cost analysis.  She began her career in commercial lending at Seaway National Bank. She is a published author and holds a B.S. in Finance from the University of Illinois at Chicago.


   

Green Your Retirement

rob-thomas-188wHow can you create a retirement plan that works for you and your employees, and makes a positive impact? Get connected to Social(k), the most diverse socially responsible retirement investment platform in the U.S.

Social(k) works with businesses and non-profits to offer retirement plans that reflect your company's values. Join Rob Thomas, President of Social(k), as he explains the benefits of offering socially responsible retirement options. Learn how your retirement plan can create change, attract and retain talented employees, and serve as a foundation of your company’s overall sustainable mission.

In 2005 Rob created Social(k) to offer mission driven organizations a broad selection of Environmental, Social and Governance, ESG, screened funds. The platform offers about 250-screened socially responsible funds, and more than 2000 conventional funds, to choose from, and has been welcomed by the socially responsible community.

No business is too small or too big.
Social(k) clients include:

  • Honest Tea
  • Organic Trade Association
  • Numi Tea
  • Guayaki
  • Candle 79 Restaurant
  • Sambazon
  • Presidio World College
  • Water Partners International
  • Black Rock City, LLC (coordinators
    of the Burning Man Festival)
  • Give Something Back
  • Veritable Vegetable
  • and over 200 more mission driven organizations

Are you a non-profit? Social(k) can help connect your organizational values with your employee benefits. Green America, Forestry Stewardship Council, The Association for the Advancement of Sustainability in Higher Education (AASHE), and Blue Spruce Habitat for Humanity are a few of the non-profit organizations that have chosen Social(k).

Since the inception of KLD’s Domini 400 Social Index on May 1, 1990, its annualized returns of 9.14 percent have beaten the S&P 500’s annualized returns of 8.39 percent (as of July 31, 2010), proving that even in a rough year, socially responsible investing could hold its own.

Make your money work for you while being a change agent. Learn how to bring Social(k) to your business, and why ESG investing makes sense for employees of mission driven organizations.

 

   

Chemical Policy Webinar with the American Sustainable Business Council - March 14

asbc-toxins-webinarJoin us for an upcoming webinar on the Toxic Substances Control Act and the Safe Cosmetics Act on Monday, March 14 at 2 p.m. EST.

Join Dave Rappaport, Sr. Director of Corporate Consciousness at Seventh Generation, Barry A. Cik, Board Certified Environmental Engineer and Technical Director at Naturepedic, and David Levine, Executive Director of the American Sustainable Business Council (ASBC), for a discussion of the prevalence of toxic chemicals in consumer products, what leading sustainability companies are doing to provide safer alternatives, and what public policy can do to help chemical produces and manufacturers transition to greener alternatives. Join us for an informative webinar with live video of the presenters Monday, March 14 at 2 p.m. EST.

Space is limited - Register now »

   

Key Points - TSCA and Safe Cosmetics Legislation

ASBC-safe-cosmetics-combined-logoThis webinar, held on Jan. 25 at 2:00 p.m. EST, discusses the key points of the TSCA and Safe Cosmetics Legislation. Our allies from the American Sustainable Business Council (ASBC) and the Campaign for Safe Cosmetics answer questions and give you the facts. We discuss:

- Myths associated with the legislation
- Key points of the legislation
- Green America’s support of the legislation

 

Below is background information that we recommend you read prior to viewing the webinar. We have also created a special web address for you to share comments and ask questions. Send your comments and questions to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

   

Green Cash for Green Business

accion-bio-140x120Are you a small green business in search of financing?
Are you a small business with green principles and need working capital?
Are you a small business that wants to invest in energy efficient equipment or upgrades?
Are you tired of using your credit card and personal savings because the banks aren’t lending?

Look no further. ACCION USA is a national nonprofit leader in microfinance, lending to the smallest of businesses that have trouble obtaining bank loans. Green America partnered with ACCION USA to bring you an exclusive look into ACCION USA’s green loan process and the opportunity to ask your questions directly to an ACCION USA loan consultant.

What will you take away from this webinar?

  • The definition and benefit of an ACCION USA Green loan
  • Specific credit, financial and collateral requirements for loans up to $50,000
  • Loan rates, fees and terms
  • Training and educational benefits
  • Direct connection with an ACCION USA loan consultant
PLEASE NOTE: The offer featured in this webinar is no longer valid. Join us for future webinars to take advantage of specific offers available only to those who register.

This webinar gives you access to the expertise of Renzo Mendoza-Castro, a National Loan Consultant at ACCION USA. Mendoza-Castro is responsible for business development and providing capital to small business owners nationwide. In addition to promoting traditional business loan products, Mendoza-Castro is leading ACCION USA's Green Business Initiative in New England.

   

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