Who’s Behind The Standards?

Green America has always been committed to high levels of transparency and stakeholder engagement in our ongoing standards development. As best practices improve and industries change, we continually invite a collaborative process of mutual reflection, sharing, and learning with our partners and members.

Our partners include...

Academic institutions
Government agencies
Consumer groups
Labor groups
Worker groups
Environmental groups
Industry trade associations
Green Business Network members


External Advisors

During our public beta year, we are formalizing the role of external partners in two types of advisory groups to ensure our certification program upholds fair and rigorous standards.


Certification Advisory Board

The Certification Advisory Committee advises on the ongoing strategic and technical development of the certification program and online sustainability tool GreenGain.

The Certification Advisory Committee is currently comprised of the following members:

Bianca Alexander, Conscious Planet L3C
Rachelle Carson-Begley, Actress: Living with Ed, On Begley Street
Reed Doyle, Seventh Generation
Heather Franzese, Fair Trade USA
Lauren Frederic, EcoVenture International
Kerry Hughes, IMO Fair for Life
Thor Peterson, Synthesis Consultants
Thomas Rawls, Native Energy and green-e
Kimberlee Robertella, Center for Social Value Creation, U of Maryland Smith School of Business
Harry Stevens, 3BL Media, Justmeans
Denise Tashcereau, Fairware
Jon Widrick, Ascensus Law

Industry Sector Taskforces

The Industry Sector Taskforces provide input on industry-specific standards and best practices. A panel of experts from each sector serves on a taskforce during the duration of an industry sector standards review.


Our standards for body care are currently under review. Here are the members of our Body Care Task Force:
Lisa Archer, Breast Cancer Fund/Campaign for Safe Cosmetics
Renee Ponder, Renee Ponder Herbs
Jonelle Salzman, Intelligent Nutrients
Mary Kearns, Herban Lifestyle


Standards Development Process

Green America staff members who sit on our Standards Committee are responsible for managing the day-to-day operations of the certification program. The Standards committee conducts company reviews at the Gold Certification level and guides the ongoing standards revisions process. The Committee reports directly to the Green America Board of Directors.

The Standards Committee begins the standards review process by conducting an internal review of an industry sector. Once the internal review is complete, the Committee collects input from the appropriate Industry Sector Taskforce. The Committee incorporates their revisions and makes a draft available online for public comment.

Public Comment Period

The public comment period for industry standards revisions are open to the public for 30 days. After the public comment period closes, the Standards Committee reviews comments and shares with the Industry Sector Taskforce. Once the review is complete, the Standards Committee prepares a final draft for approval by the Certification Advisory Board.

Green Business Network members, non-members, individuals, and other organizations are encouraged to submit comments collectively.

No drafts are currently open for comment. 

Questions or suggestions about our standards development process? Contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .