What Are The Standards?

Green America Certified BusinessSince 1982, we have reviewed over 8,000 small businesses in more than 50 industries. Our cumulative expertise drives our Green Business Standards, which evolve along with the latest innovations.


We take a holistic approach to green business and look for evidence that a business demonstrates deepening commitments and ongoing progress in these areas:


Restored and protected environment

  • Certified green businesses care for the environment in the way they source and manufacture products and run their operations and facilities

Social and economic justice

  • Certified green businesses use practices that benefit the well-being of workers, customers, suppliers and the greater community

Vibrant, inclusive local communities

  • Certified green businesses are great local employers and source locally whenever possible, from packaging to ingredients

Personal health, well-being and fulfillment

  • Certified green businesses support people living healthy happy lives, practicing radical transparency in every facet of their business so consumers can make the best decisions possible for their families and their world


Green America’s standards evolve as best practices improve and industries change. We update the Standards Guidebook annually and, on occasion, will reevaluate an industry or standard mid-year. Our business and consumer audiences look to us to define, redefine, and re-redefine green!


Standards Guidebook

Review our standards development process »

The standards represent a list of practices for businesses to implement as they deepen their sustainability work. These standards are built into the general questions in the certification assessment, and a business can select from hundreds of actions in different categories to accumulate points.  

Review our general standards by industry:

Please note: We are currently making updates to this section with our latest standards revisions. If you have any questions about our standards that you can't answer here, please email us at gbn @greenamerica.org.

Get started on your Green Business Certification: 
Sign up today »


We continually update and revise our standards, so please check back regularly. If you have feedback or suggestions, please contact our Director of Certification and Standards at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .