- Use GAEx to pursue additional sales This one is obvious. Bringing in additional sales is a priority whether the economy is in recession or not. But during these tough economic times small businesses can't afford to ignore any new marketplace or advertising opportunities.
- Use GAEx to build new business relationships Introducing your brand to a new audience and providing a reason that your product is superior to your competitor's is key to any business strategy. You could invent the cure for aging but if nobody knows about it, it does you no good. Capitalize on all available networks.
- Use GAEx to supplement your cash flow with barter Your cash expenses probably include some mix of debt, wages, rent and taxes. After doling out all of this moolah, how much do you have left over for discretionary expenses like advertising, printing, or redesigning your slightly creaky web site? Barter is a successful strategy for getting what you need to grow your business without spending cash.
- Use GAEx to reward employees for their hard work For most small business owners raises and bonuses became a thing of the past the instant the market crashed. While employees may recognize that having a job is the new raise, that's not so great for company morale. Providing small in-office luxuries or off-site perks is a wonderful and inexpensive way to show them love while conserving cash.
- Use GAEx to eliminate overstock / fill excess capacity Excess inventory represents an investment with a rate of return of zero. If prices fall or technology becomes obsolete you're stuck with that product. As for unfilled appointments or excess staff time, those staff hours are gone for good the instant they pass. Make sure you're doing everything you can to promote high inventory turnover and busy schedules.
5 Essential Defenses Against the Great Recession
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How have you adjusted to the realities of the Great Recession? By doing business through the Green America Exchange you'll be set to pursue all five of the following survival strategies.
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